The company is alleging breach of contract in New York state court, and is seeking more than $10 million in damages from Lady Gaga, her management company Atom Factory, and Bravado International Group, a merchandising company that works with musicians.
MGA Entertainment says in the complaint that it agreed to produce dolls in Lady Gaga’s image in December 2011 at Bravado’s “request and insistence” and paid the company a $1 million fee in anticipation of shipping the products to retailers this summer in time for the holiday selling season.
In April, Bravado Chief Executive Officer Tom Bennett, told MGA’s chief executive officer, Issac Larian, that Lady Gaga wanted to delay production and shipping of the dolls until her new album is released in 2013, according to the complaint. MGA says the defendants have continued to withhold final approval in order to delay marketing the dolls until next year and instead sell a licensed Lady Gaga perfume called “Fame.”
The two sides are scheduled to return to court Aug. 29, when Lady Gaga will ask the judge to dismiss the lawsuit, Silverman said.