The Brazilian-born model, who married Matthew June 9 in his native Texas, will appear in TV ads for the brand in the fall, and magazine ads in September issues, out in August.
Camilla said, “When Macy’s approached me about this, I told them we need more than a meeting in New York. I had the team to my home in Austin, cooked some food and had some wine. They’ve got to really like me — it’s a big partnership,.”
And why did Macy’s approach Camila? “Camila has a beautiful, multiethnic appearance that will appeal to a diverse customer base,” said Nancy Slavin, senior vice president of merchandising at Macy’s Merchandising Group. “She’s on the red carpet, but she’s also a mother. It’s an incredible package that will deliver star power to our star brand at Macy’s.”